- about Like Atmosphere (ex.BRUTAL WORKS) -

Like Atmosphere (ex.BRUTAL WORKS)プロフィール

ブランドプロフィール (Profile of the brand)

2005年頃より、グラフィックデザイナー三国のモノ作りに関する私的なプロジェクトとしてスタートする。
当初は、鉄を使ったインテリアやプロダクトを中心に制作。
2005年、神戸「DRAFT!」の最終選考に、インテリアと革製品にて参加。
2006年、IFF CREATOR'S VILLAGEにて革製品メインで参加。大手セレクトショップ関係者の目に留まり、結果的に正式デビューとなる。それをきかっけに、三雄興業株式会社内でのブランド展開となる。
その後、京都で個展を開催後、東京で行われたショールーム「UNDER」に参加。
2007年に、パリコレクションウィーク、ショールーム「RENDEZ-VOUS」に参加。海外セレクトとの取引を開始。帰国後東京のギャラリー「P2G」にて個展。
2008年8月15日、ブランド名を「Atmosphere」に改変。
2009年ブランド名を「Like Atmosphere」に改変。
2010年、パリにて開催された「Eclat de Mode」にて、「PRESS INTERNATIONAL賞」を受賞。


The company was launched by Japanese graphic designer, Mikuni, in 2005 and was originally known as “Brutal Works”.
It began as a private project about the design production industry.
In the beginning, production centered mostly on interior products made from iron.
Later that year, Brutal Works participated in an exhibition in Kobe, Japan called “DRAFT!”, and made it to the final selection in the interior and leather goods category.
In 2006, Brutal Works participated in the IFF (International Fashion Fair) Creator’s Village, where it exhibited mostly leather goods.
Brutal Works designs did not go unnoticed. The designs caught the attention of a certain influential industry member.
This recognition served as Brutal Works’ official debut.
From that point, Brutal Works began to expand under the wings of Sanyu Kogyo Company.
Later that year, Brutal Works participated in a private exhibition in Kyoto, and in “Under,” a design exhibition in Tokyo, Japan. In 2007,
Brutal Works went international.
Brutal works participated in “Rendez-vous”, a contemporary fashion fair held in Paris, France.
At this point, Brutal Works began its dealings on an international level.
Shortly after returning to Paris, Brutal Works held a private exhibition in Tokyo at the P2G Gallery.
On August 15th, 2008, the brand name “Brutal Works” was officially changed to “Atmosphere” to more accurately reflect the designer’s vision and style.
On 2010, the brand name “Atmosphere” was officially changed to “Like Atmosphere”

デザイナープロフィール (Profile of the designer, Mikuni)

薬学系大学を中退後、ESMODE 大阪校に入学。
縫製やパターンメイキング等、服作りに関する基礎を学ぶ。
同時に、アトリエにて、デッサン、色彩学等のアカデミックな美術の基礎を習得。
また当時、印刷・出版業界のフローを革命的に変革し始めていたDTPにも興味を持ち、パブリッシングをベースとするグラフィック、CG技術を学ぶ。
この頃、関西を中心に、NY系のストレートエッジなアングラハードコアシーンが盛り上がっており、自身も数々のハードコアバンドにドラマーとして参加。
その後、グラフィックデザインの領域をメインに活動。
平行して、アート関係の合同展の企画、ギャラリーのディレクション等に関わる。
2005年頃から、人の手によって使われ、ストーリーを紡いでいくリアルな“モノ”に興味がうつり、職人と共に私的に「BRUTAL WORKS」を始める。
2007年、パリのコレクションウィークに参加。
現地マガジンへの掲載等、その静かで緊張感のある作風に注目を集める。
Like Atmosfear (ex.BRUTAL WORKS)のプロダクツの特徴として、ロックやヒップホップ等のストリート音楽の空気を残しつつも、極限まで虚飾を省き、洗練を重ねた、緊張感のあるミニマリズムが挙げられます。
例えば、ロックから全ての音を削り取って、ギターのディストーションだけが空間に残された様な、そういった抽象的で尖った印象。
デザイナ−が言う、「表層の装飾ではなく、本質そのものをモデリングする」というデザインに対する価値観や美意識が作品にも色濃く表現されています。
抽象的でスピリチュアルなコンセプトをベースとし、象徴的な造形をシンプルに、細心の注意を払って組み合わせたデザインは、唯一無二の存在感を孕んでいます。 

After dropping out of pharmaceutical university, Mikuni entered ESMODE School in Osaka, Japan in order to pursue something that was closer to his heart: sewing, pattern-making, and clothing.
At the same time, he also began to study academic art foundations including sketching and coloring.
On top of that, he also decided to study something he had long-since been interested in: DTP (desktop publishing), a form of web-based publishing that at the time, was revolutionizing the flow of publishing and printing.
While studying in this program, he learned skills such as graphic arts and computer graphics based on DTP methods.
Around this time, Mikuni was also drumming in a band in Osaka, where a New-York style straight-edged underground hard core music scene was making an appearance.
After completing his studies, he worked mainly in the graphic design industry.
He was involved in planning art exhibitions, directing galleries, and so on.
In 2005, Mikuni’s interests shifted from abstract to concrete; things that could be made by hand; things with stories behind them.
Enlisting the help of craftsmen, he launched a design and production company called “Brutal Works” (Later changed to “Like Atmosphere”).
In 2007, Mikuni took a step onto the international fashion design front with his participation in Paris collection week.
His, what could at the time be described as “quiet and nervous,” designs received recognition in a report by a local fashion magazine.
Like Atmosphere designs have a simple, yet complex feel to them.
While the nature of the style is characterized by sophistication, refinement, and slightly-strained minimalism, one can also strongly sense an air of rock and hip hop influences.
The impression is abstract but sharp.
This strong impression can be likened to the sound of a guitar’s distortion, after having removed all other sounds in a rock music piece.
Like Atmosphere designs closely reflect Mikuni’s sense of values and aesthetic beauty.
In his words, the designs do not just provide an ornamental surface. Rather, they serve as things more true to their intrinsic and substantial nature.
By basing his designs on these spiritual and abstract concepts, the designer is able to come up with symbolic and simple pieces.
This, combined with careful attention to small details, results in truly unique conceptions and creations.